Jace Lamonica
Going out to eat is a habit for some and a treat for others. Either way, it’s nice to know what’s changing before you walk in. Texas Roadhouse is tweaking its menu, service, and even store layouts this year. Some updates are significant, some small, but all are worth knowing. Keep on reading to see what’s changing!
All-Day $5 Beverages
A cold drink at a great price is stiff to pass up. Texas Roadhouse makes it easier by offering select beverages for $5 daily. This includes fan favorites like margaritas, domestic draft beers, and Long Island Iced Teas. Previously, these deals were limited to happy hour, but now guests can enjoy them anytime.
Opening 30 New Locations
Finding a Texas Roadhouse near you might get a lot easier. The restaurant chain is growing rapidly, with plans to open 30 new locations across the U.S. and internationally. Some of these will be traditional Texas Roadhouse restaurants, while others will expand its fast-casual concepts like Bubba’s 33 and Jaggers.
Price Increases
No one loves paying more, but menu prices are creeping up. Texas Roadhouse recently raised prices by about 2.2% to offset rising costs of ingredients and supply chain challenges. The restaurant is famous for offering high-quality food at reasonable prices, so this increase keeps it competitive without sacrificing portion sizes or quality.
Introduction Of Handcrafted Mocktails
Not drinking? No problem. Texas Roadhouse adds handcrafted mocktails to the menu, giving non-drinkers something special to sip. These new drinks go beyond the basic soda or lemonade and feature fresh fruit and high-quality ingredients. Options might include tropical citrus blends, berry-infused spritzers, or refreshing mint-based drinks.
Expansion Of Jaggers Brand
A burger and shake with Texas Roadhouse quality? That’s what Jaggers is all about. This fast-casual concept is getting a bigger footprint, with more locations planned across the U.S. Jaggers specializes in hand-breaded chicken tenders and fresh-made burgers. Its expansion indicates that Texas Roadhouse sees enormous potential in the fast-casual market.
Digital Kitchen Implementations
Goodbye, handwritten tickets. Texas Roadhouse is switching to a digital kitchen system to improve order accuracy and efficiency. This new system helps kitchen staff communicate better to make sure that meals are prepared correctly and delivered faster. Digital ordering also reduces food waste by minimizing mistakes and keeping track of inventory more effectively.
Larger Restaurant Designs
If Texas Roadhouse feels roomier, you’re not imagining things. New locations are being built about 10% bigger than before, allowing for more seating and a better customer experience. This expansion helps accommodate large parties and gives diners a more comfortable atmosphere. Moreover, larger bar areas make it easier for guests to grab a drink while they wait.
Introduction Of Roadhouse Pay
Waiting for a check can feel like the longest part of a meal. Texas Roadhouse is solving that with Roadhouse Pay, a pay-at-the-table system that speeds things up. Guests can use a tablet at their table to review their bills and split payments. Guests leave on their own time, and servers can handle more tables.
Enhanced Digital Platforms
Ordering online? Texas Roadhouse is making that experience smoother. Their digital waitlist and online ordering system are getting updates to make it easier to grab food to go or check your wait time before heading in. Customers can now join the waitlist remotely, so they don’t have to wait outside the restaurant.
New Retail Products
Texas Roadhouse fans can now take home more than leftovers. The chain is rolling out branded merchandise and food items like their famous cinnamon butter. This move follows the success of their seasoning blends, which are already popular with customers. The goal is to bring a piece of Texas Roadhouse into people’s homes.
