
Nicknamed the “Great American Backroad,” U.S. Route 12 has guided travelers through history, nature, and small-town charm for generations. Initially a Native American path, this highway stitches together forgotten stories and breathtaking sceneries. You wouldn’t want to settle for ordinary highways once you drive through this.
The Highway Through Time

Route 12 is a living chronicle of America’s evolution, carrying stories of migration and transformation. From its origins as a Native American trail to its role in westward expansion, this highway has witnessed centuries of change. Travelers today can trace these historical footprints of the past at every turn.
The Rolling Hills & Scenic Vistas

As Route 12 winds through southern Wisconsin, it passes through a terrain of rolling hills and scenic valleys. The blend of glaciated and unglaciated terrain creates a visually striking countryside with breathtaking overlooks. Travelers can enjoy sweeping views, winding roads, and a peaceful escape into nature.
The Waterways & Scenic Detours

Route 12 guides travelers through picturesque scenery featuring rivers, lakes, and charming waterfront towns. Prescott, Wisconsin, which sits at the confluence of the St. Croix and Mississippi Rivers, has stunning views. Further west, La Crosse has a vibrant riverfront with boat tours and cultural attractions.
Pass Through Wisconsin Dells – A Natural Waterpark

Known for its stunning sandstone formations, Wisconsin Dells offers a unique scenery shaped by a catastrophic flood from glacial meltwaters. It has plenty of opportunities for boat tours and hiking adventures. This natural wonder truly blends recreation with geological intrigue.
The Ghost Towns & Forgotten Stops

Scattered along Route 12 are remnants of once-thriving communities. These ghost towns, with their abandoned buildings and silent streets, offer a poignant glimpse into the past. Exploring these locations allows for a direct link to the experiences and narratives of previous generations.
The Grand Staircase–Escalante National Monument

Grand Staircase–Escalante National Monument covers approximately 1.87 million acres in southern Utah and features a rugged landscape of plateaus and unique geological formations. Established in 1996, visitors can explore slot canyons, arches, and cliffs to reveal a rich geological history.
Devil’s Lake – A Hiker’s Paradise

Located near Route 12, Devil’s Lake State Park has towering quartzite bluffs and serene blue waters. With numerous hiking trails, it’s an outdoor enthusiast’s dream, with challenging climbs and leisurely walks amidst breathtaking scenery.
The Endless Farmland & Rustic Roads

The journey along Route 12 is adorned with picturesque farmlands and rustic roads. These scenic byways, lined with historic barns and rolling fields, prove the rural charm of America’s heartland. It’s a drive that soothes the soul and offers a respite from urban hustle.
The Circus City

Baraboo, once the winter home of the Ringling Brothers Circus, celebrates its rich circus heritage. Visitors can explore the Circus World Museum, which houses an extensive collection of circus artifacts, offers live performances, and keeps the town’s vibrant history alive.
The Final Stretch Through Western Wisconsin

As Route 12 nears its western terminus, travelers can visit La Crosse, a lively riverfront city with boat tours, historic landmarks, and cultural attractions. Stroll along Riverside Park, explore local museums, or enjoy waterfront dining—the world is your oyster.